In early 2021, we introduced Paramount+ to the world with our “A Mountain of Entertainment” campaign, which included key placements in the Grammy Awards, the AFC championship NFL game, and Super Bowl LV. And the adventures atop Paramount Mountain continue— we’re producing new installments of this ongoing campaign every few months, including placements in Super Bowl LVII and the upcoming Super Bowl LVIII.
I’ve served as the lead Creative Director for Paramount+ on this campaign, partnering with celebrated commercial director David Shane and a multitude of amazing agency partners (Droga5, The Mill, O Positive, Parliament, Titmouse) to bring these spots to life. The campaign has garnered scores of advertising awards (Clios, One Show, ADDY, Promax Global Excellence and North American Awards, etc.) and has racked up over 4 BILLION total views/impressions. And several of the individual spots have truly gone viral, spawning thousands of reshares, user generated content, and widespread social chatter.